Brand Story & Founder Journey

About LAKRUSHI NATURAL & Founder Portfolio

Rooted in botanical purity, honest craftsmanship, and continuous entrepreneurial learning.

Our Purpose & Philosophy

Natural Care. Purposeful Living.

LAKRUSHI NATURAL was created out of a deep reverence for nature and a firm belief that everyday personal care should be simple, clean, and genuinely nourishing.

In recent years, the hair care shelf has become crowded with synthetic fragrances, artificial colors, harsh sulphates, and heavy silicones that provide an illusion of temporary smoothness while slowly suffocating the scalp. We chose an entirely different path: returning to authentic Ayurvedic plant actives, slow infusion processes, and unrefined cold-pressed oils.

Our Mission

To offer transparent, gentle, and effective botanical hair care handcrafted in small batches, enabling people to nurture healthy scalp roots with complete peace of mind.

Our Commitment to Honest Information

We believe trust is earned through truth. We disclose our full ingredient lists, explain exactly how our products work, and never make exaggerated claims or promises of magical overnight transformations. Consistent care and natural nourishment require patience—and that patience is worth it.

Our Core Pillars

🌿 100% Herbal Actives

Time-tested herbs including Bhringraj, Amla, Brahmi, Hibiscus, Shikakai, and Reetha carefully sourced and formulated.

🥥 Pure Cold-Pressed Base Oils

Cold extraction ensures the natural fatty acids, antioxidants, and vitamins remain intact and potent.

🚫 Zero Harsh Additives

No mineral oil, liquid paraffin, synthetic fragrances, SLS, SLES, or parabens.

🤲 Fresh Small Batches

Handcrafted in controlled batches so that every bottle dispatched retains its botanical freshness.

Founder Profile & Entrepreneurial Journey

Prasanthi Chowdary

Founder & Formulator, LAKRUSHI NATURAL

Prasanthi Chowdary - Founder, LAKRUSHI NATURAL

Prasanthi Chowdary

Founder, LAKRUSHI NATURAL

Contact Prasanthi for Enquiries

My Story & Path to Entrepreneurship

Starting LAKRUSHI NATURAL has been an inspiring journey of personal initiative, self-belief, and dedication to building something meaningful from the ground up.

I began with a passion for traditional herbal remedies that our families had trusted for generations. Rather than accepting factory-made chemical cosmetics, I immersed myself in understanding botanical ingredients: testing cold-pressed oil extractions, identifying synergistic Ayurvedic herbs, and refining artisanal methods for small-batch infusion.

Brand-Building Milestones

  • Artisanal Formulation: Perfected our signature Herbal Hair Oil recipe using slow, low-heat botanical infusion in pure cold-pressed coconut and sesame oils.
  • Sulphate-Free Clarifying Cleanser: Formulated our gentle Herbal Shampoo powered by Reetha and Shikakai to offer a balanced scalp-cleansing solution.
  • Direct Customer Trust: Established direct WhatsApp relationships with customers, ensuring every customer receives personal guidance and fresh batch dispatches.
  • Independent Online Presence: Launched the official LAKRUSHI NATURAL digital presence to make our store, prices, and formulations transparent and accessible across India.

Learning, Persistence & Creativity

Entrepreneurship is a continuous learning process. Every single step—from sourcing honest herbs and designing packaging to handling customer inquiries and shipping parcels—has taught me the value of persistence, attention to detail, and staying grounded in integrity.

Mentorship & Growth

My Inspiration and Learning Journey

Acknowledging guidance, encouragement, and the teachers who inspire us to take purposeful steps forward.

Nikeelu Gunda Sir - Mentor & Inspiration
Mentorship & Guidance

Nikeelu Gunda Sir

Mentor & Guiding Inspiration

Building a new enterprise requires both courage and knowledgeable mentorship. On my entrepreneurial journey, Nikeelu Gunda Sir has been a steady source of inspiration, guidance, and encouragement.

His mentorship and perspective on learning, purposeful effort, and building meaningful ventures have provided tremendous clarity as I created and shaped LAKRUSHI NATURAL. Having a dedicated mentor inspires confidence to take decisive action, learn continuously from every challenge, and commit to delivering authentic value to customers.

With deep respect, I dedicate this section of our brand story to his guidance and positive influence on my learning path.

Daily Thoughts

Principles of Growth & Persistence

“Start where you are. Build with what you have. Grow with every step.”

On Taking Action

“Small beginnings can lead to meaningful journeys.”

On Humility & Vision

“Learn, create, improve, and keep moving forward.”

On Resilience
Let's Connect

Have a business question or custom inquiry?

Whether you want to order our hair care products, inquire about bulk gifting, or discuss entrepreneurial opportunities, I would be pleased to speak with you.

Go to Contact & Order Page → Chat with Founder Prasanthi
Order on WhatsApp